COLUMN
Column
Influencer & Social Media Marketing Column
A column in which nicoichii, a casting company, explains influencer marketing, how to use TikTok, Instagram and YouTube, and social media management know-how from a practical perspective.
-
November 2, 2026 | Clip VideosClip Videos and Copyright: Why Unauthorized Clips Are Risky and How to Make Them Safely
Are clip videos OK under copyright? A plain guide to the problems with unauthorized clipping, how authorized clips differ, and how to make clip videos with peace of mind.
-
November 2, 2026 | Clip VideosPromoting Products and Content with Clip Videos: How It Works and What Companies Should Know
How companies can use clip videos for promotion: the performance-based model of giving creators official footage, which products suit it, and points to watch such as stealth marketing rules, explained by the platform operator.
-
November 2, 2026 | Clip VideosHow to Start a Clip Video Side Job: What You Need, How Pay Works, and What to Watch Out For
For anyone who wants to start a clip video side job: the tools you need, how pay is decided, and points to watch such as copyright and ad disclosure, from the company that runs the clip job site KIRIBUZZ.
-
October 31, 2026 | Influencer MarketingUsing Influencer Posts in Ads: What to Agree on Before Secondary Use
What secondary use of influencer posts means, the scope, period and media to agree on before using them in ads or on your website, and how to ask, explained from a casting company’s point of view.
-
October 28, 2026 | Influencer MarketingWhat Is a Micro-Influencer? Benefits for Brands and How to Choose
What micro-influencers are, the benefits and cautions of working with them, the campaigns they suit, and how to choose and approach them. Key points a casting company values in real campaigns.
-
October 25, 2026 | Influencer MarketingMeasuring Influencer Marketing Results: Metrics to Track by Goal and How to Review Them
A guide to measuring influencer marketing results, covering the metrics to track for each goal, how to prepare before posting, how to review after posting, and common pitfalls. We have summarized the points a casting company focuses on in real campaigns.
-
October 22, 2026 | Using InstagramHow to Request PR on Instagram: The Process and Key Points When Companies Work with Influencers
For companies that want to request PR on Instagram: how to use feed posts, Reels and Stories, what to decide before requesting, the request process, what matters in creating posts, and points to watch on disclosure and secondary use, explained from a casting company’s practical perspective.
-
October 19, 2026 | Using YouTubeHow to Request a YouTube Tie-Up: The Process and Key Points When Companies Work with YouTubers
For companies that want to request a YouTube tie-up: the types of tie-up videos, what to decide before requesting, the process from request to release, what matters in planning, and points to watch on disclosure and secondary use, explained from a casting company’s practical perspective.
-
October 16, 2026 | CastingWhat Are the Benefits of Hiring a Casting Agency? What They Do and How the Process Works
What a casting agency does for you, how it differs from asking talent directly, the process, what to prepare beforehand, and how to choose an agency, explained clearly from a casting agency's perspective.
-
October 13, 2026 | Using TikTokHow to Request PR on TikTok: The Process and Key Points When Companies Work with Creators
For companies that want to request PR on TikTok: the process of working with creators, what to decide beforehand, what to brief and what to leave to the creator, and points to watch on disclosure rules and secondary use, explained from a casting company's practical perspective.
-
October 10, 2026 | Influencer MarketingHow to Choose Influencers: 6 Checkpoints to Avoid Mistakes
How to choose influencers, explained from six angles: audience, tone of posts, quality of engagement, strongest platform, past content, and working fit. A summary of the points a casting company actually checks.
-
October 5, 2026 | Rules & LawWhat Is the Stealth Marketing Regulation? Disclosure Rules Companies Should Know for Influencer PR
A practical overview of the key points of the stealth marketing regulation (Act against Unjustifiable Premiums and Misleading Representations) that took effect in October 2023, and what companies commissioning influencer PR posts should keep in mind when labeling content as advertising.
-
October 5, 2026 | Using TikTokHow to Succeed with Music Promotion on TikTok | Key Points for Featuring Influencers
What should you prepare, and how, to spread a new song on TikTok? Drawing on a casting company’s track record, we explain the approach to music promotion, from cutting the audio to choosing influencers and using effects.
-
October 5, 2026 | Influencer MarketingWhat Is Influencer Marketing? The Basics and 5 Steps to Get Started
A clear, practical explanation from a casting company’s perspective of what influencer marketing means, how it differs from advertising, which products suit it, and 5 steps to get started without failing.